Booking, clients, payments and marketing

You didn’t open a studio to spend the day on admin.

Shinova brings bookings, clients, payments and marketing into one system, at a price you can actually see, with the founder doing the move with you.

Apply for a founding spot Book a walkthrough

Founding 25 · every feature from $39/mo · Limited to 25 businesses · closes Jan 31, 2027

The schedule a client sees on their phone: each class with its time, instructor, spots left and a Book Now button.

Built for how your business books

One system. The whole week.

Each part is live in production today. Pick one.

The weekly class calendar in the owner’s app, sessions colour-coded by instructor, with booked counts on each.

Shown in a demo studio’s own colours, with sample data.

Every cost, shown separately.

One subscription by team size. A 0.5% platform fee for founding members on the first $20,000 each month. Stripe’s published rate, paid to Stripe. Marketing texts within an allowance. Nothing hidden in the processing rate.

Explore pricing

What would it cost you? Run your own numbers.

Type in what you pay today and how your business runs. The estimate uses nothing but your figures and Stripe’s published rate, and says so plainly if Shinova would cost you more.

What you pay today, each month

Booking or scheduling software

Texting or SMS marketing tool

Waivers or forms tool

Email marketing or CRM

Anything else you would drop

Card processing fees paid last month from your statement

Marketplace or per-client fees last month

Your business

Card payments through the system each month dollars

Number of card payments each month

Marketing texts you would send each month

Team size

Pricing

Card processing on Shinova

Stripe’s published US rate for online cards as of October 29, 2026. Edit it if your cards differ, and check stripe.com/pricing.

Percentage

Cents per payment

Your time, kept separate from cash

Hours a week on bookings, reminders, waivers, waitlists and follow-up your estimate

Share of that you think would go away you decide

What an hour of your time is worth to you

Illustrative estimate

Cash difference each month

Today: software and fees you entered$0
Shinova subscription$0
Shinova platform fee$0
Stripe processing, at the rate above$0
Marketing texts beyond the allowance$0

Estimated value of time freed each month

Enter hours, a share and an hourly value to see this. It is never added to the cash figure.

This calculator is illustrative. It uses only the numbers you enter and Stripe’s published rate as an editable default. It is not a quote or a promise of savings. Time estimates are yours, and we show them separately from cash because time saved is not money in the bank.

What runs without you

The admin is small one message at a time. It adds up to a week.

RemindersBy text and push, about 24 hours and 1 hour before every class and appointment.
WaitlistsA cancelled spot goes to the next person automatically, and they are told.
WaiversNobody is booked without a signed one. That includes bookings your staff make.
Follow-upSequences for new leads and quiet clients that stop the moment someone replies.

See how it fits together

A client’s home screen: their eight-class pack with credits left, what is next, and classes suggested for the days ahead.

The live roster for one class on a phone: eleven of eleven checked in, and a flag on the clients who left a note for their provider.

Founding 25

Every feature. Priced by team size. The founder does the move.

The first 25 businesses get every feature on every plan, a founding price locked for 24 months, and a platform fee that never increases. We import your client list and invite people over in batches.

Apply for a founding spot Founding terms

Founding 25 · every feature from $39/mo · Limited to 25 businesses · closes Jan 31, 2027

The public booking page for a studio: classes by day with a Reserve button on each, one marked full, and no account required.

You’ve seen how it works. Now see it with the founder.

A short walkthrough on your schedule, on a demo business with sample data, before you decide anything.

Apply for a founding spot Book a walkthrough

No mail app? Email us at

Use the subject “Founding 25 application” and include your name, business name, business type, number of booking staff and current software.