Marketing and follow-up
Follow up without relying on memory.
New enquiries land on a board and get an automatic text back during business hours. Sequences run on their own and stop the moment someone replies. Replies land in your inbox, not on a personal phone.
Can I follow up without remembering to?
The problem
A lead texts on Tuesday. You mean to reply after class. On Friday you find the message, and they have booked elsewhere.
What you get
Follow-up that runs itself
- Every enquiry on one board, with the stage it is at.
- An automatic text back to a new lead, within minutes during your business hours, if they opted in.
- Follow-up sequences by text and email that stop when the client replies.
- One inbox for texts and email, shared by your team.
- Marketing texts only to clients who opted in, with STOP honoured automatically.
What is built in.
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Leads board
Enquiries from your landing pages and event checkouts land on a pipeline board. Drag between stages, add notes, book them in.
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Sequences
Automatic follow-up by text and email for new leads and quiet clients. A reply pauses the sequence; nothing keeps nagging someone who answered.
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Two-way inbox
When a client or lead texts back, the reply lands in your Shinova inbox beside their email thread, not on someone’s personal phone.
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Broadcasts
A message to a list of clients, with opted-out clients skipped automatically and a draft written for you if you want one.
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Promo codes
Percent or fixed discounts on packs and memberships, without hand-editing anything in Stripe.
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Referrals
Clients share a link from their own app; the referrer is rewarded when the referred client first pays. Switched on per business.
Marketing texts, within an allowance.
Confirmations and reminders are always included and never counted.
1,000 marketing texts a month on Growth and 3,000 on Pro. Need more? Add 500 for $12 or 2,000 for $40; add-on texts never expire. If a campaign would go beyond your allowance, we offer a top-up first; nothing is sent or charged without your OK.
A text is up to 160 characters. Longer messages, or messages with emoji, count as 2 or more. Only clients who opted in to marketing texts receive them; opted-out clients are skipped and never count against you. See our SMS terms.
- Leads board, sequences, two-way inboxGrowth and up
- Marketing texts included each month1,000 on Growth
- Promo codesStarter and up
- Confirmations, reminders, STOP and HELPEvery plan
Be one of the first 25.
Founding 25 · every feature from $39/mo · Limited to 25 businesses · closes Jan 31, 2027
No mail app? Email us at
Use the subject “Founding 25 application” and include your name, business name, business type, number of booking staff and current software.